Background
Before founding Carazo Creative, Carolina built her career across beauty, fashion, luxury, and consumer brands, working across brand strategy, creative, digital marketing, ecommerce, and growth. Her background gave her experience across both the creative and analytical sides of marketing.
Why I Started
Carolina founded Carazo Creative in 2021 with the goal of building a company where creative, marketing, ecommerce, and growth worked together rather than as separate functions. What began as a side project grew into an agency that has collaborated with more than 40 brands over the past 5 years.
What I'm Working On
Carolina is focused on the continued growth of Carazo Creative and the development of Cora. Originally built to solve challenges the agency was experiencing internally, Cora has evolved into an AI-powered SaaS platform designed to reduce repetitive, information-heavy marketing work and give people more time for strategy, creativity, and decision-making.
Carazo Creative
Carazo Creative is an independent creative and digital marketing agency combining human expertise with Cora, its proprietary AI-powered SaaS platform.
Marketing & Technology
Visit WebsiteBiggest Struggle
Balancing the continued growth of an established agency with the transition into building and scaling a SaaS product. Both sides of the business require different kinds of attention, and the challenge is growing Cora without compromising the quality of the agency.
Trying to Learn
How to successfully take technology that was originally built for internal use and turn it into a product that can stand on its own, from product development and positioning to adoption and long-term growth.
Help Needed
Connecting with founders and operators who have experience making the transition from a service-based business into SaaS, particularly around product growth, distribution, and scaling.
Can Offer
Experience building and growing a business from the ground up, along with expertise across marketing, brand strategy, creative, ecommerce, and emerging technology. Carolina can also share what she has learned from developing proprietary technology inside an operating agency and applying AI to real business problems.
Read Carolina Monestel 's full interview
Discover their complete journey, challenges, and insights in our in-depth interview.
Read Interview