Falguni Thacker
Helping brands grow without losing my sanity (most days).
Background
I am an IT Engineer by qualification. After my high school I got into engineering due to parental expectations but soon realised it wasn't for me. I failed subjects left, right and centre but somehow managed to graduate without a gap year (yeah my parents still felt I can be a good engineer). After getting accepted at a couple of universities in the states for Masters in Engineering, I had a 6 month gap in which I decided to give digital marketing a try. 6 months turned into a full time job that I did for 5 years, managed a team of 8 people, soon became the head of the department.
Why I Started
Okay this is funny - so most people in their childhood would either play with dolls or cars or some form of an interactive game. My sister would play dress up with mom's scarf and I would be sitting in a room arranging desks, acting like i am taking work calls, delegating imaginary tasks to imaginary people (yeah I had a full blown team of 3 people - me , my assistant and a computer guy lol). I think the passion for running a business was in my blood. Moving on to my early twenties when I started my job, I liked learning, building and eventually leading...but somewhere it did not fulfill me. I wanted something that I could call my own, something where I didn't have to worry about planning my leaves or looking at the clock for wrapping up my lunch break - afterall we only get to live once and I wanted to make sure I didn't live on borrowed time. So I took the leap of faith and started consulting. I am super happy about the freedom it gives me in terms of my time, creativity and choosing whom I want to work with.
What I'm Working On
Oh this ones exciting - So there is huge misconception among new founders and small businesses where they relate their success to organic virality of their content and while virality is good, it's equally important to have it among the right audience (which in most cases is not). I help these founders and business owners build a strategic combination of organic and inorganic systems that remove their dependency on virality and lead to sales early on in their business. So yeah I currently working on further developing my skills by taking courses and integrating this more smoothly with AI.
Dab For Digital
Turning messy marketing into simple, repeatable growth systems.
Marketing (Social Media Management, Content Creation, Workflows, Ads, Funnels)
Biggest Struggle
Developing a founder mindset. While I can manage my clients with optimism, it's difficult to do the same for myself. Little failures start to look big and big successes starts to look small. Trying to juggle between personal identity and work identity.
Trying to Learn
Exploring new hobbies and spiritual practices to get mind off of work.
Help Needed
Women founders who are going through the same. Would love to learn how do they juggle and keep their work and personal life separate. Down the road would also love to collaborate with some awesome humans for business!
Can Offer
A roadmap to make their business less chaotic and more profitable. (Basically a combination of - Strategy, Social Media Management, Content Creation, Funnels & Workflows)
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