Creator
Background
Before I founded my business, I was working in Paris at a PR agency as an international account manager after graduating from a French business school. From the outside, it looked like a very glamorous job. People often asked me if my life was like Emily in Paris. And honestly, very occasionally, when I attended client events, it did feel a little bit like that. But most of the time, the reality was very different. The work was robotic, the management style was highly micromanaged, and I was underpaid. Even so, I was very grateful to have the opportunity to work in Paris with clients from around the world. That experience played a big role in shaping who I am today.
Why I Started
I became a founder because I reached a point where the life I was living no longer matched my potential. Living alone in Paris on a low salary, I could only afford a small, old studio apartment. The conditions were bad—there was mold on the walls and the apartment was very cold in winter. and despite being in central Paris with very high rent, I couldn’t afford anything better. That period was one of the hardest times of my life. What made it especially confronting was the contrast. I grew up with a good quality of life, and moving to Paris alone felt like starting from zero. I remember walking past other people’s apartments and thinking, Their homes are so beautiful. I wish I could live like that. Despite working hard, I was simply surviving. That experience sparked a deep craving, not just for more money, but for freedom, dignity, and pride in the life I was building. I wanted to travel without worrying constantly about time and budget, I wanted to go to restaurants and order whatever I like without checking the price, and live in a comfortable home with a good quality of life. That frustration became my turning point. It pushed me to rethink my relationship with money, work, and independence. I realized I didn’t want to wait for promotions or permission to create the life I wanted—I wanted to build something of my own, something that allowed me to grow, evolve, and design a life that truly reflected my values and potential. I started my business five years ago. At first, I had no concrete idea, just the desire to do something I was good at and passionate about. I stumbled across an Instagram ad selling digital products. I realized I already had all the knowledge and experience to create something similar myself, so I decided to give it a try! I felt both excited and terrified. I had never imagined being an entrepreneur, my dream had always been to climb the corporate ladder. But corporate life wasn’t for me; I couldn’t imagine doing it for the next 30+ years. Launching my first product was nerve-wracking. I had imposter syndrome: Who am I to teach this? What if no one buys? but I decided to try anyway. Within days, I made my first sale. By the first month, my side business was earning more than my full-time salary. A year later, I quit my corporate job, went full-time, and hit six figures in my first year. Looking back, it’s incredible how one idea and one leap of faith completely transformed my life. Today, I run a business I love, help thousands of students, and live a life that truly aligns with my purpose.
What I'm Working On
Right now, I’m in a phase of upgrading and scaling my business. After five years, I decided to close all my old offers and launch new ones, which means I’m testing, and navigating what I like to call the “messy middle ground.” My business was doing well before, but I wanted to take it to the next level. It’s risky, challenging, and sometimes even painful, but I know it’s necessary for growth. Being in this stage feels a lot like a roller coaster in the dark. It’s exciting, but there are moments when you question yourself and the uncertainty can feel overwhelming. For me, entrepreneurship isn’t just about building a business—it’s also about personal growth. Your business reflects who you are, so any unresolved doubts or emotional blocks can directly affect your decisions and results. Training your mind and developing yourself as a founder is just as important as scaling the business itself. So right now, I’m focused on getting my business fully on track, evolving it to a higher level, and pushing through this challenging stage. It’s not easy, but it’s incredibly rewarding, and every step teaches me something new about myself and my business.